How To Be Assertive

Develop assertiveness with our 6-hour workshop. Enhance communication, manage conflict, and negotiate effectively. Gain confidence in assertive behaviors for diverse workplace scenarios.

  • Audience

    This assertiveness training course is intended to provide learners with practical advice and techniques in building confidence and developing an assertive approach for different workplace situations.


    No pre-requisites required


    6 hours

    Delivery Method

    Face to face or Virtual
  • Course Objectives

    At the end of this course delegates will be able to:

    • Identify situations at work where they find it difficult to communicate effectively
    • Understand the principles of assertive behaviour, and how it differs from aggressive and passive behaviour
    • Manage conflict more effectively
    • Negotiate more effectively to achieve their goals
    • Provide effective feedback to colleagues
    • Manage emotions more effectively


    Course Outline

    • Assertiveness:
      • Clear Communication: Assertive individuals express their wants, needs, positions, and boundaries clearly and respectfully.
      • Balancing Rights: They stand up for themselves without being aggressive or passive.
      • Benefits: Being assertive leads to better relationships, less anxiety, and a greater sense of agency.
    • Difference Between Assertive, Aggressive, and Passive Behavior:
      • Assertive Behavior:
        • Confidently expressing thoughts and feelings without disrespecting others.
        • Balancing rights and respecting boundaries.
      • Aggressive Behavior:
        • Forceful, hostile, and disrespectful communication.
        • Demanding compliance without considering others’ feelings.
      • Passive Behavior:
        • Avoiding conflict by not expressing needs or opinions.
        • Yielding to others’ wishes at the expense of one’s own.
    • Principles of Assertive Communication:
      • Honesty: Express thoughts and feelings truthfully.
      • Respect: Acknowledge others’ perspectives.
      • Clarity: Be clear and specific in your communication.
      • Self-Confidence: Project confidence through body language and tone.
    • Challenges in Being Assertive:
      • Self-Worth: Some people doubt their worthiness and hesitate to assert themselves.
      • Fear of Consequences: Fear of negative reactions or conflict.
      • Avoidance of New Experiences: Reluctance to try new things.
    • Managing Emotions for Assertiveness:
      • Self-Awareness: Recognize emotions and triggers.
      • Emotional Regulation: Stay calm even when faced with challenging situations.
      • Problem-Solving: Address issues constructively.
    • Assertive Conflict Management:
      • Active Listening: Understand others’ perspectives.
      • Expressing Needs: Clearly state your position.
      • Seeking Win-Win Solutions: Collaborate to find common ground.
    • Negotiation and Assertiveness:
      • Art of Negotiation: Assertive negotiation involves advocating for your interests while respecting others’.
      • Win-Win Approach: Seek mutually beneficial outcomes.
    • Providing Assertive Feedback:
      • Specificity: Be clear about what you’re addressing.
      • Constructive Tone: Focus on improvement rather than blame.
      • Active Listening to Responses: Be open to feedback.
    • Practice Sessions and Coaching:
      • Opportunities: Engage in role-playing exercises to practice assertive communication.
      • Feedback: Receive coaching and feedback to refine your skills.
    • Review and Action Planning:
      • Reflect on your progress and plan further steps to enhance assertiveness.