
Stakeholder Management: Influence, Engagement and Control
COURSE
Topic Area
Course Length
7 hoursCourse Level
Course Preview
Audience
Project & Programme Managers
Change & Transformation Leads
Operational Managers
Senior Stakeholder Managers
Transformation Practitioners
Stakeholder Management in Delivery
Explore the strategic importance of stakeholder management and the role of trust, credibility, and organisational politics.
Stakeholder Identification
Learn to identify all relevant stakeholders including hidden influencers and informal networks.
Power and Influence Analysis
Assess stakeholder power, attitudes, and motivations and understand how priorities shift over time.
Prioritising in Complex Environments
Focus effort on high-impact stakeholders and balance competing needs with organisational objectives.
Engagement Strategy Design
Build tailored engagement strategies that maintain control while building trust with key stakeholders.
Communication Planning
Plan targeted stakeholder communications across channels, including senior leader and executive engagement.
Managing Resistance
Handle difficult stakeholders and challenging conversations with confidence and professionalism.
Sustaining Engagement and Control
Monitor stakeholder sentiment, review strategies, and capture lessons learned for continuous improvement.
Course Outline
Learning Outcomes
- Identify all relevant stakeholders across internal and external environments
- Analyse stakeholder power, influence, interest and attitude
- Prioritise stakeholders dynamically as circumstances change
- Design tailored engagement strategies
- Communicate effectively with senior and resistant stakeholders
- Manage conflict, resistance and competing stakeholder demands
- Monitor and adapt stakeholder strategies over time
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