
Written Communication
COURSE
Topic Area
Course Length
6 hoursCourse Level
Course Preview
Audience
Managers and analysts
Marketing and comms teams
Operations and policy teams
Anyone writing reports
Overview of the POWER Model
Planning, Organising, Writing, Editing, Reviewing.
Planning
Clarify purpose, readers and desired effect.
Organising
Musts, shoulds and coulds — and persuasive structures.
Writing
Plain English and the active voice.
Editing
Tighten and refine your writing.
Reviewing
The two stages of effective review.
Practical Activities
Business letter writing and executive summary.
Action Planning
Apply the learning to your real documents.
Course Outline
Learning Outcomes
- Apply the POWER model of business writing to help you produce better reports, letters and emails
- Produce reports, emails and letters with a clearly defined purpose
- Select and organise content so that your documents achieve the required purpose
- Apply the principles of Plain English when writing documents
- Apply appropriate email and letter writing etiquette
- Apply at least two different techniques for structuring reports, including constructing a persuasive line of argument
- Write an effective executive summary
- Produce reports, emails and letters which have the desired effect on the reader
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