Commercial Awareness

Build the commercial awareness, strategic thinking and partnership skills to contribute meaningfully to organisational success.

  • Audience

    This one-day commercial awareness course is designed for senior professionals who shape strategy and business decisions, including:

    Pe-requisites

    No prior knowledge required.

    Duration

    6 hours

    Delivery Method

    Face to face or Virtual
  • Understanding Commercial Awareness

    What commercial awareness means and how organisations create value.

    Strategic Thinking in Practice

    Shift from operational to strategic focus and adopt a leader's mindset.

    Internal and External Business Influences

    Use SWOT and PESTLE to read internal and external forces shaping performance.

    Project Management for Commercial Success

    Define clear objectives, manage stakeholders and deliver business benefits.

    Developing Strong Business Partnerships

    Build trust with stakeholders, suppliers and cross-functional teams.

    Inspiring and Communicating the Vision

    Communicate strategic direction with clarity and confidence.

    Creating a Customer-Focused Approach

    Embed customer insight into strategic and commercial decisions.

    Personal Action Planning

    Reflect on insights and set next steps for strategic development.