Commercial Awareness
Build the commercial awareness, strategic thinking and partnership skills to contribute meaningfully to organisational success.
Audience
This one-day commercial awareness course is designed for senior professionals who shape strategy and business decisions, including:
Pe-requisites
No prior knowledge required.
Duration
6 hoursDelivery Method
Face to face or VirtualUnderstanding Commercial Awareness
What commercial awareness means and how organisations create value.Strategic Thinking in Practice
Shift from operational to strategic focus and adopt a leader's mindset.Internal and External Business Influences
Use SWOT and PESTLE to read internal and external forces shaping performance.Project Management for Commercial Success
Define clear objectives, manage stakeholders and deliver business benefits.Developing Strong Business Partnerships
Build trust with stakeholders, suppliers and cross-functional teams.Inspiring and Communicating the Vision
Communicate strategic direction with clarity and confidence.Creating a Customer-Focused Approach
Embed customer insight into strategic and commercial decisions.Personal Action Planning
Reflect on insights and set next steps for strategic development.









